From Licensing Chaos to Structured Clarity: Why US Media Companies Are Betting on ISO 21000-6
American broadcasters, streaming platforms, and content distributors are quietly accelerating their adoption of the MPEG-21 Rights Data Dictionary — and the reasons run deeper than regulatory pressure alone. This primer examines the business case for standardized rights metadata, the pain points driving renewed industry interest, and what implementation genuinely demands from a mid-sized US media organization.